Mastering Digital Strategy
Mastering Digital Strategy is 5 on-line, elite training courses that enables marketing professionals to become digital strategy leaders and C-level marketing experts.
It gives you the power of:
- Strategy: Learn how marketing in a digital world is radically different than marketing of the past, learn how to establish strategic brand frameworks for innovation, invigoration and meaningful brand differentiation
- Programs: Learn how, through the selling of digital approaches, your programs should be set up, run and budgeted for ROI on all budget spend.
- Customer relevancy: Learn how to segment and profile consumers through digital profiling methodologies, capture desired brand context and position your brand the right way
- Content engagement: Learn how to map annualized brand messaging and stories for long-term brand love-and-loyalty relationships
- Insights through Analytics: Learn how to itemize and implement proper measurement metrics for reporting, decision making and budget optimization
Mastering Digital Strategy is a certification program consisting of 5 course exams. It also includes 10 downloadable white-label templates for immediate application of learning into action.
“This training will transform your brand team”
Derek Lackey – Managing Partner, Newport Thomson and President, Direct Marketing Association of Canada